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Kalyan Silks
Kalyan Silks was founded in Thrissur in 1909 as a store specializing in silk. Today, it has 21 showrooms in India and the UAE, making it India’s largest silk saree showroom network. Mr. T. S. Pattabhiraman is the Chairman and Managing Director of the group. Under his leadership Kalyan Silks has been able to add at least one new showroom to their network every year. He is also credited for redefining silk trade through innovative concepts that include introducing India’s first branded bridal silk saree, “Saugandhika” and being the first textile retailer to create in-house brands. These innovations coupled with inventive retail practices is what has shaped Kalyan Silks’ success. With a turnover of 1100 crores, 1000 weaving centers, 300 design centers, 100 production units and 4000 employees, the Kalyan Silks is a formidable force in textile retail. Malayalam superstar Prithviraj Sukumaran has been the brand’s ambassador since 2011.〔(【引用サイトリンク】title=Kalyan Silks to open in Palakkad today )〕〔(【引用サイトリンク】title=Kalyan Silks to foray into global market )〕〔(【引用サイトリンク】title=Kalyan Silks’ Aadi sale )〕〔(【引用サイトリンク】title=Kalyan Silks' shopping carnival )〕〔(【引用サイトリンク】title=Kalyan Silks to open on April 7 )〕〔(【引用サイトリンク】title=Kalyan launches online shopping )〕〔(【引用サイトリンク】title=Kalyan Silks bridal collections )〕
==Activities==
Kalyan Silks started its first showroom in 1909 in Thrissur. Later on it expanded to South India and now has 21 showrooms. It also owns India’s largest wholesale textile showroom situated at Thrissur. According to media reports, the advertising and marketing budget of Kalyan Silks is around Rs 25 crore and is handled by DDB Mudra Max.The company has 4,000 employees and turnover of about Rs 1100 crore per annum.〔(【引用サイトリンク】url=http://entertainment.oneindia.in/malayalam/news/2013/pictures-prithviraj-dhanush-inaugurate-new-kalyan-silks-showroom-125469.html )〕〔(【引用サイトリンク】url=http://www.dnaindia.com/lifestyle/report-kalyan-silks-the-global-kerala-brand-1744587 )〕〔(【引用サイトリンク】url=http://www.newindianexpress.com/cities/bangalore/article604729.ece )〕〔(【引用サイトリンク】title=Kalyan Silks awards media duties to DDB MudraMax )〕〔(【引用サイトリンク】title=DDB MudraMax wins media mandate for Kalyan Silks )〕〔(【引用サイトリンク】title=DDB Mudra Max wins Kalyan Silks account )〕〔(【引用サイトリンク】title=DDB Mudra Max bags media mandate for Kalyan Silks )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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